Email Marketing Solutions

Email Marketing

If you do one thing for your business, make it Email Marketing

Email Marketing is one of the most affordable mechanisms to market your Connecticut or Rhode Island small business. InnoTech's email marketing services offer an affordable, spam-free, legal method for you to utilize email to get your message out to your clients and prospects.

There are two options which you can pursue regarding email marketing. You can either do it yourself or you can have InnoTech do it for you. If you choose to do it yourself, we can setup an account for you with Constant Contact and provide you with basic training on how to use the system. If you choose to have InnoTech do it for you, we will manage the entire process for you from start to finish. We will work with you to create the content of your email marketing messages and then we will schedule and send the messages on your behalf. We recommend monthly emails to your clients and prospects to keep them informed about your business and to keep your business top of mind.

Doing it yourself

At the beginning, we handle everything to get your account setup and ready to go. We will can import any existing email addresses that you have collected from your customers and prospects. We will also setup a subscription form on your website so that visitors to your website can subscribe to receive your email marketing messages. We will also provide you with training on how to use the system to create and send your email marketing messages. At that point, you are on your own to create and send your email marketing messages. We will be available to assist you with any questions or issues that you may have along the way, but you are responsible for creating and sending your email marketing messages. This is a good option for those who are comfortable with technology and have the time to create and send their email marketing messages on their own.

Utilizing InnoTech's Services

We will email you a template to fill out with the content that you want to include in your email marketing message. You fill out the template and send it back to us. We will then format the content into a professionally formatted email marketing message and send it back to you for review and approval. Once the content is approved and ready to be sent, you tell us the day and time when the message should be sent and we will schedule the email to be processed and sent on your behalf. This is a good option for those that are not comfortable with technology or do not have the time to create and send their email marketing messages on their own. Typically this service is $25 per email marketing message that we create and send on your behalf.

Statistics and Reporting

When each email marketing message is sent, Constant Contact will track how many messages were sent and how many recipients opened the message to read the contents You can also obtain reports in Constant Contact to see new subscribers, and any recipients which choose to unsubscribe from future email marketing messages.

Summary of Capabilities

The following list summarizes the email marketing capabilities which are provided by InnoTech for your Connecticut or Rhode Island small business:

Send professionally formatted messages
Allow users to subscribe or unsubscribe directly from your website
Complies with Federal regulations regarding anti-spam laws
Track recipients that open your email marketing messages
Attach files to your email marketing messages such as a product brochure
Schedule your email marketing messages to be sent at a specific date and time
We start your subscriber list by importing email addresses you have collected from your customers or prospects

Get Started for FREE

We can setup a free trial of Constant Contact for you so you can evaluate this service and make sure it meets your needs. Contact us to start your free trial!